Guide Dogs for the Blind Association
Research that articulates the challenges for visually impaired passengers
Our research enabled Guide Dogs for the Blind to communicate what it was like to travel as a blind or visually impaired person to the developers of potential solutions and support products.
Our Task
Mima was tasked with understanding and communicating the challenges and passenger journey of blind or visually impaired people to the developers of potential solutions and support products to provide future solutions that better met the real needs of people.
Our Solution
We conducted interviews with over 40 blind & visually impaired people, ran a number of focus groups and undertook observed journeys. We developed personas of a range of blind & visually impaired people to communicate the variety of individual needs and circumstances. We produced a series of storyboards to communicate the range of travel challenges that blind & visually impaired people face on a day-to-day basis. A detailed task analysis was developed covering a number of journey scenarios. The task analysis communicated a range of information on user requirements that can be met by design & technology solutions.
